Hot It Works

How it works

If you subscribe to Twine, you have access to an online platform that helps you gather and analyse the data that matters to you. It combines your profit and loss data, customer research, and volunteers in an online workspace, tailored to the local business owner.

Would you like to discuss how Twine could fit into your organisation's activities? Click here to book an online call with full product demo.

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Easy surveys via text message

Your Twine subscription means you can send out ready-made surveys developed by academics that track things like health, wellbeing and community cohesion. You can also measure your customers' and staff satisfaction with your business, and ask for their feedback.

We are working with Frontline SMS to make sure that surveys can be sent out as simple text messages. We have chosen this method for a number of reasons:
  • Mobile phones are the most widely used technology in the UK, with over 90% of adults having a mobile and 81% of UK adults having a Smartphone
  • They help keep surveys short - making it much more likely that a high number of your contacts will respond
  • They are easily automated and keep things simple 
  • They don’t rely on WIFI or internet access

Surveys are a good way of engaging your local community to help you develop a clear picture of your business’s local impact.

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Tracking volunteer activities via Smartphone app

Your subscription to Twine also means you can collect volunteer data through a Smartphone app. It allows you to see exactly who is supporting you for how many hours, and which times of the day/week/month/year you might be over- or understaffed.

Volunteers are important to your business. Twine helps you to measure and show that importance, by tracking the hours they spend working with you. 

Volunteers can log their own hours and activities, or ask an admin to log them on their behalf, on a smartphone. You can view all volunteer data in your Twine workspace, where it is easy to make sense of it. 

With that knowledge, you can strengthen your relationship with your volunteers, recognise them for their work, and see the overall value they bring.

Monitoring community outreach via Smartphone app

Part of the smartphone volunteer app is a feature that allows your organisation to track its outreach activities. It is available to anyone authorised by your business to represent you and reach out to community associations, local authority representatives, larger corporates, or other potential partners. This allows you to see how you expand your network, and how long it might take for a certain type of partner to move from first contact to a closed deal.

Benchmarking your financial performance

When you subscribe, you are given full access to the financial benchmarks we’ve developed that measure your activity against similar organisations in your sector, or in your region.This will help you in your budgeting and investment decisions.

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New features

We’ve developed Twine as a modular platform, so that we can add new features over time and as we get feedback from our users.

We’re in the process of testing a new module that would mean local businesses could track their customer footfall data. We’ll keep you posted on our blog as we trial these approaches.